20 Years of Digital Strategy and Execution Excellence

The road to digital success can be confusing and hard to navigate. Tengja Digital guides our clients to create a unified, omni-channel customer experience, to establish best in class digital practices and to realize a strong return on your digital investment.

We provide brands with end-to-end digital guidance, from defining your brand's digital strategy to bringing the vision to life with customer experience design, program management and process redesign.


Here is a sample of Rosalina's past work.

drive online conversion

Increased Online Donation by 650% for a Hospital Foundation

The fundraising environment is increasingly competitive and mass donors are increasingly moving online. To be effective, fundraisers need to have a strong digital presence to support the donor journey and to increase donor loyalty to the organization over the long run....

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omni-channel assisted self-service

Transforming a High-Touch Service to an Omni-Channel Model

A pension board looked to implement a new and transformational service delivery model. A key component of the transformation is to empower customers to self-serve, in order to improve convenience and enable staff to focus on higher-value work, while up keeping the quality...

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seamless experience via online triaging

Unified Digital Experience Amid Fragmented Operations

Customers expect consistent experience from brands. How do you meet customer expectations in an environment where business units and contact centres are fragmented? See how digital solved this challenge for a global financial organization. Business Challenge In response to market and regulatory...

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digital in insurance purchase journey

Re-imagined the Future Insurance Purchase Journey

While there is a lot of hype for e-commerce, human interactions and advisory are still critical for any complex decision journeys. Working with a leader in the life insurance category, Rosalina led a high-profile initiative to reimagine the brand’s future insurance...

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engagement marketing

Pivoting Towards a New Marketing Model In the Digital Age

A financial brand historically relied on online advertising and partnership marketing to generate leads. As consumer behaviour changes and leading competitors move towards the “market of one”, the brand experienced erosion on their return on marketing investment and needed advice on...

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Transforming a Student Brand into a Data Organization

With an influx of discount offerings available to students and decreased cost for brands to directly engage with students, a leading student discount program's role in the value chain was weakening. See how digital solved the problem.  Insights To inform the...

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open government

A City Improves Value Delivery to the Community

Digital disruption impacts all industries, including the public sector. Citizens expect transparency, relevancy, and to be empowered. One Canadian municipality recognized the opportunity brought forth by digital and the changing citizen expectations. It looked to improve value delivery to its...

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cohesive digital ecosystem

Defined a Digital Strategy that Delivers on the Brand Promise

Digital has grown organically for most organizations in the past, resulting in fragmented brand experiences. The fragmentation was exacerbated with the introduction of social and mobile into the customer engagement mix. Customers experience the brand online through multiple, inconsistent web, social,...

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Tengja Digital is founded by Rosalina Lin-Allen, a seasoned digital veteran with 20+ years of digital strategy and execution experience. Catching the digital bug early, Rosalina began her career in digital in 1995 and forayed into e-commerce in 1997.

Rosalina has spent time on both the consultancy and client sides of the digital business, giving her a strong understanding of client business challenges and how to most effectively support them. Armed with deep digital experience and a strong network of digital specialists, Rosalina passionately helps organizations maximize their return on digital investment.

Rosalina worked with countless leading brands including Manulife, Bell, Sony, Ontario Lottery and Gaming Corporation, CAMH, SickKids Foundation, to name a few. Rosalina is also a marketing instructor at the Schulich School of Business which ranked 1st in Canada among the world's top 50 MBA program in the 2015 global MBA ranking.

In case you are wondering, tengja means 'connect' in Icelandic. At Tengja Digital, we believe digital can connect people from all corners of the world.


Ready to shake things up with digital and data?
Let us accompany you on this exciting journey. // 416-951-0662