Case Studies: Digital Channel Strategy
HoodQ B2C Distribution Strategy Uncovered New Revenue Streams
As the next phase of growth, HoodQ wanted to explore new channels for product distribution. Tengja guided HoodQ stakeholders to effectively arrive at a B2C Digital Distribution Strategy, rooted in the understanding of digital customer behaviour.
Background
HoodQ is an innovative real estate tech solution that empowers the real estate market by offering turnkey neighbourhood information through a curation of proprietary and public data.
Several key industry players across North America licensed HoodQ to make value-add neighborhood content available to their customers – from real estate associations through to brokerages and banks.
Exploring the B2C Space
As a next phase of growth, HoodQ wanted to explore entering the B2C space, making neighborhood information accessible to home buyers. There were a variety of opinions on how to approach the B2C market across HoodQ stakeholders.
To build consensus, HoodQ commissioned Tengja Digital to research and develop its B2C Distribution Strategy. As a first step, Tengja Digital researched customer insights, digital trends and competitive intelligence. Armed with a keen understanding of the customer needs and competitive landscape, Tengja Digital facilitated workshops with HoodQ stakeholders, where customer insights, digital trends, and competitive intelligence guided the strategy formulation.
Results
As a result, Tengja Digital was able to effectively create a B2C Distribution Strategy and Roadmap with buy-in from HoodQ stakeholders. The collaborative approach provided HoodQ with a clear roadmap on how to approach the B2C market.
Learn more about this exciting real estate tech startup: www.hoodq.com.
