Case Studies: Digital Channel Strategy
HoodQ Channel Strategy
As the next phase of growth, HoodQ wanted to explore new channels for product distribution. Through an outside-in, collaborative approach, Tengja guided HoodQ stakeholders to effectively arrive at a B2C channel strategy.
Background
HoodQ is an innovative real estate tech solution that empowers the real estate market by offering turnkey neighbourhood information through a curation of proprietary and public data.
Several key industry players across North America licensed HoodQ to make value-add neighborhood content available to their customers – from real estate associations through to brokerages and banks.
Exploring the B2C Space
As a next phase of growth, HoodQ wanted to explore entering the B2C space, making neighborhood information accessible to home buyers. There were a variety of opinions on how to approach the B2C market across HoodQ stakeholders.
To build consensus, HoodQ commissioned Tengja Digital to research and develop its B2C Channel Strategy. As a first step, Tengja Digital researched customer insights, digital trends and competitive intelligence. Armed with a keen understanding of the customer needs and competitive landscape, Tengja Digital facilitated workshops through an outside-in approach with HoodQ stakeholders, where customer insights, digital trends, and competitive intelligence guided the strategy formulation.
Results
As a result, Tengja Digital was able to effectively create a B2C Channel Strategy and Roadmap with buy-in from HoodQ stakeholders. The collaborative approach provided HoodQ with a clear roadmap on how to approach the B2C market.
Learn more about this exciting real estate tech startup: www.hoodq.com.
