Case Studies: Website Design
Site Designed for an Audience on the Go
The Anchor Risk Solutions website effectively built trust & credibility for an audience on the go through a mobile-first experience with bite-size content.
Background
Anchor Risk Solutions is the risk assessment & inspection service brand within the Co-operators Group of Companies.
As a new brand in the market, the site needs to effectively convey the brand story, build trust and credibility.
Insight & Strategy
Being a young brand in the market, Anchor Risk Solutions needed to build trust and confidence with its target audience by clearly demonstrating its credibility and expertise.
During the discovery phase of the project, Tengja identified the target audience is one that is always on the go and desires simple and straight forward information relating to risk assessment & inspection services. Competitive and keyword research also informed that provincial technical standards safety governing bodies are the authority on the topic of risk assessment & inspection and are key influencers in the customers’ decision journey in choosing a risk assessment & inspection provider.
Based on the insights, Tengja developed a mobile-first web experience that provides easy to find, bite-size content that reinforces the fact that Anchor is licensed by all the provincial technical standards safety governing bodies.
Results
Tengja designed and developed the mobile-first website end-to-end. This included content strategy and copywriting to build trust and maximize search engine optimization.
Not only did the Anchor Risk Solutions website meet user needs, it was completed with a fast turnaround, aligning with the brand launch.
See the site in action.
